Impact Pricing
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Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating,...
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Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go.
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How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training...
Blogcast: Nobody Wants to Buy AI
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go.
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Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta
Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He i...
Blogcast: Pricing AI: Pricing Metrics
This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go.
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How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold
Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value convers...
Blogcast: Why Buyers Really Buy
This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go.
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The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs
Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into comme...
Blogcast: Pricing AI: The Value of Packaging
This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go.
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Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons
Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned...
Blogcast: Packaging AI: Structuring Features and Placing AI in Offers
This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go.
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Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business g...
Blogcast: Pricing AI: Market Segmentation Matters
This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go.
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Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13...
Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go.
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Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be...
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go.
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AI as a Multiplier for Pricing with Emanuel Martonca
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decision...
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go.
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Why I Teach Pricing: My Journey and Mission
Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtim...
Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World
This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go.
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Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith
Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scali...
Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark
Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-...
Blogcast: Why Empathy Is Your Most Underrated Pricing Tool
This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go.
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From Commoditized to Premium: The Remarkable Effect with Ton Dobbe
Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Eff...
Blogcast: Two Buyers Talked … and Nothing Bad Happened
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go.
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Let Your Customers Help You Price with Scott Kelly
Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He's the host of VC Fast Pitch and he has about a dozen...
Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It.
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.
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AI SEO and the Future of Brand Discovery with Bryan Phelps
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he's been running for 17 years. He's been working in digital marketing and...
Blogcast: Product-Market Fit Is Overrated for Pricing
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.
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Why Pricing Deserves a Seat at the CEO Table with John Norkus
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitt...
Blogcast: When Pricing Becomes Sleazy Manipulation
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go.
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How Many Agents Should Pricing Software Have? with Steven Forth
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for...
Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go.
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How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies acro...
Blogcast: Why Pricing AI Is So Hard
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go.
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How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson
Craig Wilson, Director of Pricing and Packaging at Moody's Analytics, brings extensive experience from major financial services companies including S&...
Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go.
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COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of Su...
Blogcast: Value Is Not the Same as Willingness to Pay
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go.
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