Ad Age Marketer's Brief
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Ad Age Marketer's Brief
Actionable marketing strategies and insights from the leaders steering the world's most influential brands.
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362 ຕອນ
Creating better client-agency relationships
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take som...
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In...
How to do travel marketing that stands out with Tourism Australia CMO
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the...
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not follo...
How LocalX is advancing the local ad-buying ecosystem with its unified data platform
Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's ...
Bridging the AI-human gap with Stitch Fix CMO
Debbie Woloshin talks about the brand's generative AI-powered styling tool
Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. Bu...
Horror marketing 101 with Blumhouse CMO Karen Barragan
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She d...
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and...
iRobot CMO on turnaround, ‘Shark Tank’ secrets, AI and that old Will Smith movie
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entr...
Digital advertising best practices with Meta CMO Alex Schultz
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies...
How Spectrum Reach is redefining CTV advertising through show-level transparency
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trend...
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, O...
AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the...
The power of experiential marketing - Grillo’s CMO Mark Luker on the brand’s month-long store pop-up
On this episode, Luker also talks about what Grillo's looks for in partnerships.
Inside agency hold co power dynamics, with Ewan Larkin
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global accou...
Advice on being an NFL sponsor, with the CMO of Little Caesars
Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into...
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is...
Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can mark...
How to create loyal Gen Z connections, with Hinge CMO
Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seei...
How to create loyal Gen Z connections, with Hinge CMO
Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seei...
How CVS Media Exchange connects health-focused shoppers with the right brands
In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.
2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd
Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of exper...
LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle
Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background a...
Avocados from Mexico CEO on the history of the brand jingle and focusing on football
Alvaro Luque talks tariffs, media mix and his guacamole recipe
How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign
Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet
Behind the playful branding and charitable spirit of Montucky Cold Snacks
How the free-spirited light beer brand became Gallo's first beer investment
How drug safety brand Overdrive Defense is marketing itself
Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility
Why Savage X Fenty is focused on ‘bold inclusivity’ when others are pulling back
CMO Vanessa Wallace talks about her 'fun, fast, furious first year' at the lingerie brand
Mars Global CMO on global flavors and faster meals
Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast
Why the transaction moment is the new frontline for performance marketing
Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
Nissan's marketing challenge
Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.
Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead
CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies
Snap’s new CMO on building a better ad platform
Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.
Marketing job market trends
We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What...
How Maesa Beauty builds beauty and wellness brands
The company just debuted its first intimate care line
How Surfside is riding the vodka tea wave
Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.