The Ecommerce Roadmap

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The Ecommerce Roadmap

The Ecommerce Roadmap

ຜູ້ສ້າງ: Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driv...

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297: Louise Is Getting Sales. How Does She Build A Profitable Business?

297: Louise Is Getting Sales. How Does She Build A Profitable Business?

Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and...

2025-12-09 07:00:00 31:56
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296: How to 2X Hayley's Shopify Sales

296: How to 2X Hayley's Shopify Sales

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is...

2025-12-02 07:00:00 39:42
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295: Here's Why You're Probably Doing Better Than You Think

295: Here's Why You're Probably Doing Better Than You Think

This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track.
Susan and long-time Inner Circ...

2025-11-25 07:00:00 01:02:10
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294: Here's How You Can Get Sales in December

294: Here's How You Can Get Sales in December

December doesn't have to be a slow month—or a stressful one.
In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you...

2025-11-18 07:00:00 40:26
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293: Generate weekly income with this simple strategy

293: Generate weekly income with this simple strategy

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy...

2025-11-11 07:00:00 32:39
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292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!

292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!

Black Friday doesn't need to be stressful — or even complicated.

In this episode, Susan and Melissa share what actually works for small...

2025-11-04 07:00:00 45:22
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291: Here’s What I Do When Things Aren’t Going Well. Try It!

291: Here’s What I Do When Things Aren’t Going Well. Try It!

When business feels hard, it's not because you're doing it wrong — it's because you're human.
In this episode, Susan and mindset coach Krista Wi...

2025-10-28 06:00:00 52:06
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290: Here’s When You’re Ready To Run Purchase Ads

290: Here’s When You’re Ready To Run Purchase Ads

If sales are trickling in, and you're tempted to start running ads, this episode is for you.
Susan and Inner Circle coach Melissa Davies walk th...

2025-10-21 06:00:00 31:26
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289. Stop ignoring your Mindset. It's a powerful tool.

289. Stop ignoring your Mindset. It's a powerful tool.

In this first episode of our Mindset Mini-Series, I sit down with my  longtime coach Krista Williamson to talk about what mindset really is—and how it...

2025-10-14 06:00:00 33:12
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288: Here’s How These Store Owners Are Growing Their Sales

288: Here’s How These Store Owners Are Growing Their Sales

This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are s...

2025-10-07 06:00:00 18:40
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287. Do this when your sales are down

287. Do this when your sales are down

It's so normal to feel a little helpless when your sales are down.
But here's what I know: You have more control over your results than you thin...

2025-09-30 06:00:00 36:41
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286: Use This Strategy To See If You Have The Right Traffic

286: Use This Strategy To See If You Have The Right Traffic

Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your ow...

2025-09-23 06:00:00 35:29
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285: The Most Powerful Marketing Activity

285: The Most Powerful Marketing Activity

When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In...

2025-09-16 06:00:00 28:30
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284: Sales Plateaued? Do this to grow profitably

284: Sales Plateaued? Do this to grow profitably

If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the...

2025-09-09 06:00:00 44:26
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283: I’m Doing Something Scary

283: I’m Doing Something Scary

Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness t...

2025-09-02 06:00:00 28:07
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282: Organic Sales: Don’t Miss These 2 Strategies

282: Organic Sales: Don’t Miss These 2 Strategies

Tired of relying on paid ads? This episode is for you.
Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies the...

2025-08-26 06:00:00 44:24
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281: The free strategy that got 1600 leads and 34 new customers

281: The free strategy that got 1600 leads and 34 new customers

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this ep...

2025-08-19 06:00:00 39:51
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280: Hiring Help—Get Set Up for Success

280: Hiring Help—Get Set Up for Success

If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring...

2025-08-11 06:00:00 39:11
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279: How to Scale Without Borrowing (or Breaking Your Business)

279: How to Scale Without Borrowing (or Breaking Your Business)

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get w...

2025-08-05 06:00:00 38:56
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278: The 3 Books That Changed My Life

278: The 3 Books That Changed My Life

We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susa...

2025-07-29 06:00:00 19:51
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277: Should You Hire Someone to Make Your Reels?

277: Should You Hire Someone to Make Your Reels?

Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store own...

2025-07-22 06:00:00 43:05
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276: Create a Successful, Stress-Free Video Strategy

276: Create a Successful, Stress-Free Video Strategy

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of t...

2025-07-15 06:00:00 29:06
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275: Jen’s Framework for Hiring and Training the Right People

275: Jen’s Framework for Hiring and Training the Right People

Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you...

2025-07-08 06:00:00 43:51
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274: Find your future Buyers - using SEO for Ecommerce

274: Find your future Buyers - using SEO for Ecommerce

Have you heard of an SEO Funnel?
We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Unti...

2025-07-01 06:00:00 25:21
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273: Golden Advice from a Multi-6 Figure Maker

273: Golden Advice from a Multi-6 Figure Maker

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do...

2025-06-24 06:00:00 35:08
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272: How Natalie Built Her Multi-7 Figure Shop

272: How Natalie Built Her Multi-7 Figure Shop

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she sha...

2025-06-17 06:00:00 32:51
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271: How Raquel generated 900 leads a week (and what happened next)

271: How Raquel generated 900 leads a week (and what happened next)

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting wel...

2025-06-10 06:00:00 45:29
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270: Digital Product Sales of $5K in the Last 30 Days—Here’s How

270: Digital Product Sales of $5K in the Last 30 Days—Here’s How

If your customers are asking the same questions over and over—it might be time to start charging for the answers.
That's exactly what Lindzee Ba...

2025-06-03 06:00:00 24:54
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269: A $14K Pop-Up Shop Promo Using POD

269: A $14K Pop-Up Shop Promo Using POD

What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exa...

2025-05-27 06:00:00 26:20
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268: 2 Simple Steps to a Better Conversion Rate

268: 2 Simple Steps to a Better Conversion Rate

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you c...

2025-05-20 06:00:00 21:23
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267: What Every Store Owner Needs to Know About Business Debt

267: What Every Store Owner Needs to Know About Business Debt

Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Su...

2025-05-13 06:00:00 29:17
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266: Advice from a Multi-Million Dollar Store Owner

266: Advice from a Multi-Million Dollar Store Owner

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany sh...

2025-05-06 06:00:00 45:25
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265: How to Stay on Track in Uncertain Times

265: How to Stay on Track in Uncertain Times

 When things feel uncertain— tariffs, rising costs, economic shifts—it's easy to spiral or freeze. But uncertainty doesn't mean failure. In this episo...

2025-04-29 06:00:00 22:28
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264: Jen’s Coaching Call: The Plan for $20K Months

264: Jen’s Coaching Call: The Plan for $20K Months

Jen is a maker who runs her business with minimal help—and she's already a multi-six-figure store owner. But last year, her sales started slipping. In...

2025-04-22 06:00:00 36:56
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263: What To Do When You Need New Customers

263: What To Do When You Need New Customers

Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can...

2025-04-15 06:00:00 19:38
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262: Coaching Call: What to Do When You Have More Time Than Money

262: Coaching Call: What to Do When You Have More Time Than Money

 When you're wearing all the hats in your business, it's easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out...

2025-04-08 06:00:00 39:57
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261: Growing your sales: what you must know first

261: Growing your sales: what you must know first

I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up t...

2025-04-01 06:00:00 21:44
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260: Do This If You Aren’t Reaching Your Goals

260: Do This If You Aren’t Reaching Your Goals

Episode 260: Do This If You Aren't Reaching Your Goals
If you've ever felt like everyone else is growing while you're stuck, this episode is for...

2025-03-24 23:21:54 26:36
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259: How Trisha Built a High-Converting List for Her Product Launch

259: How Trisha Built a High-Converting List for Her Product Launch

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flana...

2025-03-18 06:00:00 31:10
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258: The piece of the puzzle you’ve been missing

258: The piece of the puzzle you’ve been missing

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.
For a long time, I was frustrated because I just couldn'...

2025-03-11 06:00:00 19:24
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