The Science of Social Media
ລາຍລະອຽດຊ່ອງທາງ
The Science of Social Media
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
ຕອນລ່າສຸດ
187 ຕອນ'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat
Buffer Chat is Buffer's brand-new show — get a sneak peek of what to expect in this bonus episode.
Find all episodes of Buffer Ch...
From Zero to 30K YouTube Subscribers in Six Months
Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul...
Why you shouldn't add links to your social posts
Here’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to...
What is the Ideal TikTok Length?
Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, w...
It’s Here… AI for Social Media Scheduling
Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to...
A Beginner's Guide to Mastodon
Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source...
6 Ways AI Can Support Content Creators
Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard...
7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way...
How to Build Your Personal Brand: Top Tips for 2023
Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using t...
Surviving the Holidays as a Small Business Owner
Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for man...
The Twitter Upheaval and What it Means for Marketers
Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more...
5 Social Media Content Ideas for 2023
Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back...
Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore h...
How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.
Allyship and Anti-Racism on Social Media
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.
Back in June, Buf...
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
As Q4 approaches, budgets are top of mind for many of us.
And if you’re feeling worried about managing budgets, and hitting your goals, you’re...
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
As of July 2020, more than half of all the people on Earth use social media.
With so much of the world’s population using social channels — and...
Measuring Social Media Success Using Data
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves th...
How to Sell More Online
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020.
With so many businesses movin...
Inside Buffer's Formula for Customer Engagement on Social Media
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for...
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure e...
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.
(If you didn’...
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.
The tricky part...
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing w...
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
"I feel like I’m getting tired of Instagram and I get the feeling other people are too."
This week, we speak with Buffer’s head of content Ash...
How a VP of Marketing Looks at Social Media Metrics
What metrics really matter to social media marketers and marketing leaders?
We’re really excited to share our new podcast format with you all to...
Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleag...
Encore: Inside the Facebook Ads of Your Competitors
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We t...
Encore: A Crash Course in Microcopy for Social Media Captions
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few...
Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few w...
Find the Best Times to Post on Social Media
Does the timing of your social media posts still matter?
Here at Buffer, we think so! And in today's episode we'll be guiding you through our pr...
How to discover what works: Our guide to social media experiments
Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explai...
How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.
Instagram recently held...
11 Thumb-Stopping Instagram Stories Design Tips
Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.
How Brands Can Leverage Pinterest To Make Sales
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make pur...
Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer
(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of you...
Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part o...
Introducing: Breaking Brand, Episode One
Today, we have a special episode for you — something a bit different than usual.
We’d love to share the first episode of our new podcast series,...
The Best Instagram Stories of 2019
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to...
Why social commerce will rule social media in 2020
What will the future hold for social media?
We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to...