The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com
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Live from my backyard. Thoughts on traveling to NYC, ROI of events, and ramblings from this week.
I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning bef...
Beyond Copy: How To Use AI to Build GTM Systems That Scale
#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOp...
Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethin...
Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer...
Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growin...
How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-mar...
How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C compa...
How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares...
From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple de...
Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience ac...
The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the bound...
Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at s...
The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are heade...
How B2B Marketers Are Actually Using AI for Content
#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how thei...
The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma...
How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has le...
Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives bu...
Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With...
Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitio...
The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks....
WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and D...
Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized,...
SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers aro...
The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corpo...
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSig...
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketi...
Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B co...
The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamw...
Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has le...
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and sha...
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his...
Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product...
B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments t...
Why I Love Marketing (Quick Voice Note From Dave)
Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world...
The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operat...
Email Deliverability: What Every B2B Marketer Needs to Know
#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-foun...
How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kel...
How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit an...
Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams
#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Eng...
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brand...